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Cleared To Work

As a Nation of Hockey Fans, Players and Coaches – you have no doubt heard the analogy… “Go to where the puck will be and not where it is right now”. a.k.a Vision. Yes, so much is focused on the now: Who has the Coronavirus? But what about...

Apple Launches COVID19 Info App & Site

On Friday, March 27th Apple was among several private sector companies who have launched information apps and sites to help disseminate information to the public about COVID19. It is an online screening tool that provides up to date information and guidance. You can...

Portugal Tech Scene

A great example of how an industry is applying their knowledge and technical expertise to disseminate information quickly to their marketplace. The article was written by Greg Nichols – for ZDNet earlier this week. It is a perfect example of how people are...

Domino’s Contactless Order Delivery

Domino’s has done a great job to highlight their delivery service is contactless and does so in a way that is consistent with the brand we have come to know. The illustration depicts a ‘superhero’ who comes to save the day. After all, food should be...

Behaviour Shifts

How will Consumer behaviour shift? We are entering a new norm – for marketers/brands, we can no longer look at the past as an indicator of what we should consider next. New behaviours are being adopted more rapidly. Grocery & Take Out deliveries –...

Planning for the Unknown

How do you plan for the Unknown I think this is a question many of us are asking ourselves right now in business and life. There’s no difference between a pessimist who says, “Oh, it’s hopeless, so don’t bother doing anything,” and an optimist who says, “Don’t bother...