How do you plan for the Unknown

I think this is a question many of us are asking ourselves right now in business and life.

There’s no difference between a pessimist who says, “Oh, it’s hopeless, so don’t bother doing anything,” and an optimist who says, “Don’t bother doing anything, it’s going to turn out fine anyway.” Either way, nothing happens. – Yvon Chouinard, founder of Patagonia, Inc.

There is no time for denial (the pessimist/optimist) in times of crisis – only a willingness to take action.

So embrace the change. Plan as best as you can with the current reality and be brutally honest. Only then will your business find a path forward. Now is the time to take action, be creative and innovate.